Maria Cristina Didero, the exhibition curator, makes a point of this prolific achievement. The philosophy of Oki Sato is reflected in his designs, thanks to which he transforms the interactions of people with the objects surrounding them by creating a parenthesis in their life. Spain Rather than artificially creating a new design, we modified the scale of an existing natural form, providing a new way of looking at the world. Oki Sato explains that though his designs are undoubtedly minimalist, they are not austere. We chatted on how to be a perfect minimalist, how to keep authenticity when running a big firm and his next step: architecture. Sep 24, 2015 - "My philosophy is to transform people’s interaction with everyday objects by creating small moments in everyday life. “Emotion is important in design; it can become cold if it’s too minimal. Founder Oki Sato told Dezeen that he has "no idea" how they managed such a high output and revealed his plans to move into architecture (+ interview). Another five years later, his infectious designs and personality had gained international traction and had him on multiple “Designer of the Year” lists. Oki Sato, the soul of Nendo, tells the story of Dragonfly. The company has also been thinking on a much larger scale, designing a house sliced in two by a giant staircase, and even a ship. The company works with numerous brands and have won multiple … “It’s strange to say ‘a retrospective’ for a guy who’s not even 40. Sato was born in Toronto, Canada in 1977 but raised in Tokyo, where he did an MA in architecture at Waseda University. Oki Sato: I come up with my ideas from everyday life. How did you get the idea of this collection? Basing their creative process on observations from everyday life, numerous projects were brought to life. There should be humor and an element of surprise. There are so many small moments hidden in our everyday. But we don’t recognize them. www.gan-rugs.com. And are easy to understand. The architect and designer Oki Sato named his studio after the Japanese word for modelling clay. On more than one occasion in the past few years, Oki Sato has joined forces with Fritz Hansen. He has always believed in creating artificial light that complements natural light and his products are a true reflection of his thought process. That’s Nendo’s job. C/ Músico Vert, 4 Sato is best known for his reinvention of traditional Japanese minimalism. So, how does he do it? When he’s 70 we’ll need a whole plaza to display everything he’s done.”. Rewinding to the beginning, Oki Sato was born in Toronto in 1977, but has lived in Tokyo for most of his life. He was born in Toronto, Canada and later moved to Tokyo, where he took a M.A. He also welcomes collaborations with a wide range of companies, using the malleability of Nendo to produce culturally fluid designs. Oki Sato is the Chief designer and founder of Nendo designer studio. Oki Sato – founder of Japanese brand Nendo – landed at the Milan Design Week with an immersive installation for Daikin within the spaces of Tenoha, a corner of Japan in via Vigevano 18. Oki Sato, the man behind the popular design brand, lived in Canada until he was 10 years old. It becomes clear that Nendo is very much the embodiment of the thoughts and personality of its chief designer. Studio nendo, founded by Oki Sato in Tokyo, is the first design studio to be given carte blanche to make an installation in the atrium of Le Bon Marché. If I focus on only one or two projects, I can only think about one or two projects. In 2005, the second office was established in Milan. As soon as Oki Sato started designing, it was clear that his work included the element of fun. Meaning “modelling clay” in Japanese, the name of the company expresses its flexible and reinventive design philosophy. Gandía Blasco SA A particularly important project for him was the Cabbage Chair, designed in 2008. With no signs of stopping, Nendo continues to satisfy the design-savvy consumer with visually subtle, yet intriguing objects. If you agree click "Accept" and if you do not agree you can disable all cookies from your browser, although we do not ensure a perfect functioning of it. The Designer | Oki Sato Oki Sato can’t help but design. Founder Oki Sato told Dezeen that he has "no idea" how they managed such a high output and revealed his plans to move into architecture (+ interview). This desire is found in the uncluttered and characteristic shapes of his designs, to which … It was also a play on the Japanese pronunciation of “thinking”. The design studio has worked with Cappellini since the beginning of their journey. A clue that his designs are created in a very playful way. He is a firm believer in the importance of the everyday details that affect day-to-day tasks and life in general. We’d like the people who’ve encountered Nendo’s designs to feel these This leaves little time in the day for anything else – the powerhouse designer self-professedly eats, sleeps and breathes design. At one point, Miyake declared it finished. When did your collaboration with GAN begin? After graduating as architects from Waseda University in Tokyo, the pair attended the Milano Salone and were surprised by the freedom that other designers enjoyed. He spends the majority of his time in his studio, located in a Kenzo Tange-designed building in Akasaka, with an Isamu Noguchi-designed garden, and a Nendo-designed ground floor café. Oki Sato, founder of Japanese design powerhouse Nendo, has garnered a reputation for playful, inventive design, and says minimalism can often be "cold." Sato’s philosophy is to re-imagine quotidian objects and needs in a way that provides what he epigrammatically calls a small ‘!’ moment. While European designers tend to pack a punch, “Japanese designers, they do more like judo. He challenges the typical Western outlook on rigid Japanese minimalism by injecting a dose of humor and surprise into his designs. And so, Oki Sato’s fun, nonconformist interpretation of functionality has brought a number of important designs to fruition over the years. Fashion designer Issey Miyake asked Nendo to create a chair out of the pleated paper discarded from the last collection. Japanese designer Oki Sato went from architecture graduate at a top Tokyo university, to founding his design studio Nendo and being included in “the Top 100 Small Japanese Companies” in just five years. Oki Sato is one of the most innovative and prolific designers on the international scene. Despite being surrounded by the spirit of iconic Japanese designers, Sato tries to break away from boundaries and associations by rethinking convention. 46870 Ontinyent. 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