Unfortunately, it can be pretty difficult to start joining a club. Effects on a firm's marketing strategy when dealing in consumer versus organizational markets are explored. You've been accepted to Douglas College. 700 Royal Avenue The role of digital media in identifying, anticipating and satisfying consumer needs and wants will be explored. Read the program "overview" and "career pathways" tab to learn about your program and what you can do with it. The course addresses the role of marketing in the firm and in the business community, and explores the tools and techniques used in developing a marketing strategy. In the faculty of Science and Technology, students that enroll in the Mathematics program are offered a combination of courses that will allow them to earn Associate of Arts or Associate of Science in Mathematics. You will be able to take College-level courses when you: Complete four (4) courses at ACE Level 2, and at least three (3) of the four (4) courses at Level 3. Douglas College offers degree and university courses in science and arts, programs in healthcare, business, arts, and human services. To register for Douglas College (Visa/MC) you may call the Registrar's Office @ 604-527-5472. The official Labour and Birth Doula training for Douglas College, in New Westminster British Columbia. Marketers in this field are constantly challenged, and require a broad skill set and a variety of approaches to execute their marketing activities successfully. This course introduces the student to the major concepts involved in the marketing function. Douglas College Bookstore • 700 Royal Avenue New Westminster, BC V3M 5Z5 604.527.5015 • bookstore@douglascollege.ca Book Now! Enterprise-wide use of market intelligence is increasing, as firms see its power and benefit. The course critically explores the history of community policing and police reform in Canada specifically and in North America generally. The process buyers go through in searching for, evaluating and purchasing products and services is analyzed. This course is intended for marketing and business students. Congratulations! Understanding the human dynamic in managing salespeople and discussing some of the opportunities and challenges that sales managers face in their day-to-day work. Check 14 courses of Douglas College . This course provides students with the opportunity to apply their classroom learning in an actual business environment. Historically professional services firms were limited in their marketing activities and often success was determined by personal relationships and industry contacts. This course analyzes buyer behaviour in both organizational and consumer markets. Extensive use will be made of computer-based applications, including spreadsheets, on-line research and internet browsers. Topics specific to the non-profit environment will include social and cause related marketing, fundraising, volunteer management and recruitment. This course is an advanced study of the marketing function. Douglas College offers degree and university courses in science and arts, programs in … This course examines international marketing activities of firms operating in the global marketplace, and relates marketing to specific international conceptual and empirical issues. Coquitlam, BC Students will learn the role and application of marketing to promote social change and to achieve social goals for non-profit organizations. The importance of the sales professional in the business community and the need for ethical behaviour is emphasized. There is now more latitude and urgency for marketing in this sector, and each firm is challenged to differentiate itself from its competitors. In some sectors there is seasonality which can have an impact on the price of services and the perceived value by the client. This course examines the concept of customer relationship management (CRM), its evolution and implementation. A directed studies program where students work on practical marketing projects. Access study documents, get answers to your study questions, and connect with real tutors for CSIS 1190 (Page 2) at Douglas College. Key areas include mobile, social, content marketing, and promotions. To take courses in the Departments of English, Communications, or Creative Writing, one of the three (3) Level 3 courses must be ELLA 0330 (Writing). Special attention is given to planning and positioning strategies. This course is designed to assist … This course introduces students to the challenges of marketing in the non-profit sector, defined as those organizations that seek to serve the public good without the motivation of profit. University Research Analyst 75.2K Views Douglas College, founded in the year 1970, is one of the largest public degree-granting colleges located in British Columbia, Canada. As part of the course work, the students will be assigned to a real-life professional selling project with a local non-profit organization where they will be responsible for managing the sales process for a select number of prospects. The students at Douglas College love to explore the clubs at their school. You will find it in the Program and Course Catalogue. Check out 119 Courses Available at Douglas College along with detailed fees, eligibility criteria also IELTS scores required for admission 6.5 . Course Name. The student is placed in a sponsoring firm identified or approved by faculty, and assigned tasks and challenges appropriate to a junior management/ marketing/business/administrative and/or sales employee. Students will learn the tools, techniques, sources, analytical processes and technology of MI, and will review best practices and cases of MI in action. Douglas College orientation; Future Students' Office. The experience provides an opportunity to apply theory and knowledge in a business situation, and it enables the student to integrate their knowledge with actual practice as it applies in the sponsoring firm. This college is generally famous in British Columbia for granting a public degree. In addition, the regulations that surround those practices from legal to privacy and ethical perspectives are examined for their impacts. Attention is devoted to the art of persuasion as a life-skill, and the importance of ethical behaviour is emphasized. Each year, close to 17,000 students (including 4,210 international students from over 92 countries) take for-credit courses at Douglas. This course provides students with an introduction to the concepts of sustainability and corporate social responsibility in a business context. Start with a KEYWORD search using words and phrases that describe your topic. Located in British Columbia, Canada, Douglas College is a public college offering various study programs through different faculties. V3B 7X3. Classes will explore the sports industry, its expansion both in Canada and abroad, and use its most meaningful examples and case studies to illustrate its tactical and strategic benefits, opportunities and challenges for marketers. This course will explore how financial institutions develop an understanding of their target consumers to enable them to design appropriate products and services, and then how they market their products and services effectively. This course takes a managerial focus, and emphasizes market intelligence, providing quality information upon which managers can act and make informed decisions. Market intelligence (MI) is a key tool for better decision making, success, and even survival for firms today, and it comes from the strategic use of a carefully analyzed collection of key information. Attention is devoted to the art of persuasion as a life-skill and to the need to develop professional relationships in business. The marketing mix for financial services will be covered, along with the concepts of marketing as they apply to the unique nature of services. This course focuses on the theoretical and practical techniques used in selling goods and services in a business-to-business (b-to-b) environment. Find list of all courses of Douglas College (Canada), their fee structure along with course duration & eligibility at Shiksha. We would like to acknowledge that Douglas College campuses, where we live, learn, work and play, are located on the unceded traditional territories of the Coast Salish Peoples of the QayQayt and Kwikwetlem First Nations. Particular emphasis is placed on the importance of the elements of the marketing mix -- product, price, place and promotion, current marketing issues and analytical methods. The internet is impacting the way organizations communicate, conduct research, promote themselves, price and distribute their products. We would like to acknowledge that Douglas College campuses, where we live, learn, work and play, are located on the unceded traditional territories of the Coast … Integrated marketing communications is introduced as the coordinating force in promotion; and advertising, sales promotion, public relations, personal selling, internet initiatives and events are explored as the key promotional techniques. The course focuses on measuring and analyzing online analytics and how analytic insights and intelligence can be reported and used to inform marketing strategies. Relationship marketing, attracting and retaining clients, marketing tools and techniques as well as strategic planning are explored as key components of professional services marketing. 1. From the monetization of mobile marketing, games and apps to lead generation and e-Commerce portals and through user interfaces that shape our online experiences, this course explores how businesses in our digital world manage their marketing spend effectively. This course will focus on understanding the importance of value when considering price, particularly value as seen from the customer’s perspective. We also acknowledge previous National Science Foundation support under grant numbers 1246120, 1525057, and 1413739. This course introduces the student to the major concepts involved in the marketing and sales functions. This course builds on, consolidates and integrates the knowledge and skills of earlier … English - Courses - Douglas College Top www.douglascollege.ca We would like to acknowledge that Douglas College campuses, where we live, learn, work and play, are located on the unceded traditional territories of the Coast … 700 Royal Avenue New Westminster, BC From this course, you will develop a portfolio through the term project. Emphasis is given to developing practical marketing skills, and developing long term business relationships. This course examines how practical application of digital promotional tools are used in a larger strategy to bolster Business to Consumer and Business to Business channels. Firms that operate in the business to business marketplace are increasingly recognizing the importance of marketing’s role and contribution as a critical aspect of their operation, to help them achieve their goals. Douglas College offers specialization in subjects of Humanities, Commerce, Science, Health Science, and Community Studies. The Experiential Learning & Internship course involves ongoing consultation between the student, the faculty advisor and the employment supervisor. This is a comprehensive course in sales management principles and methods featuring allocation of priorities to the company's sales objectives and responsibilities; formulation of sales policy; tasks of planning, organizing, staffing and controlling the work of the field sales force. The $468.00 tuition to Douglas College must be paid first to hold your seat in the class. The overriding sales philosophy is relationship focused and the customer approach is consultative. Course Description; CRIM 1100: Introduction to the Criminal Justice System. Course Description; COBA 4885: Experiential Learning & Internship . In addition, the course focuses on theoretical and practical techniques used in selling goods and services in a professional environment. Take a campus tour; Programs & Courses. Firms that embrace market intelligence use it at all levels of the organization, fostering a culture where everyone thinks “intelligence”, and contributes to its evolution. Using analytical techniques, emphasis is placed on analysis and solution of business problems. Discussing the role of sales management in the broader corporate environment and the career opportunities that are available working in the sales and sales management functions. Step 1: Review your program. Marketing in the financial services sector has experienced significant growth and change in recent years, fuelled by new technologies, increased competition, changing consumer attitudes, and product development. The focus will be on challenges of collecting and using research across cultural boundaries. 235 People Used View all course ›› Visit Site The internship experience is designed to provide the student with practical experience in solving real-world problems. Check out 119 courses available at Douglas College with intake date, course fees and eligibilty also IELTS scores required for admission 6.5 . This course examines the strategic use of analytics for digital marketing. Douglas College is the largest degree-granting college in British Columbia, offering 13 bachelor’s degrees, 500-plus university-transfer courses and over 100 programs to more than 25,000 students every year. Particular emphasis is placed on gathering international market intelligence, identifying current issues impacting on organizations operating internationally, and developing competitive international marketing strategies. College is a time to explore new experiences. Relationship marketing, attracting and retaining customers, marketing tools and techniques, and strategy development will all be emphasized. Emphasis is given to developing practical skills in presenting goods and services to prospective buyers. Douglas College Bookstore • 1250 Pinetree Way Coquitlam, BC V3B 7X3 Including Web Order Inquries • 604.777.6260 • bookstore@douglascollege.ca. ! Computer-based applications of mathematical and statistical techniques are used. Sports and events cut through the advertising clutter, providing businesses and organizations with a powerful channel to meaningfully connect with consumers and influence their purchasing decisions. When you find a book that addresses your topic well, make note of the SUBJECTS assigned to it. In business, pricing decisions are one of the last to be made and often produce unsatisfactory results. Click to learn more about other requirements! This course will provide students with a detailed study of the principles and methods of research as applied to the international community. Douglas College offers Bachelor’s Degree, Associate Degrees, Post-Graduate, and Graduate Diploma as well as various career pathways to help students sharpen their skills to get industry-ready. 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While exploring various formulations for determining price, students will look at how real business decisions influence pricing, and work with local businesses to understand how they formulate pricing strategies. This course will introduce students to both the theory and practice associated with sport and event marketing within the context of integrated marketing communications. The course takes a managerial perspective, and incorporates a global orientation. The course also reinforces the need for sales managers to display strong ethical behaviour with customers and employees alike. Douglas College Bookstore • 700 Royal Avenue New Westminster, BC V3M 5Z5 604.527.5015 • bookstore@douglascollege.ca Cognitive-Behaviour Therapy (CBT) Course Description. Customer relationship management explores database planning, design and creation, and focuses on the role of CRM in a firm's marketing strategy, with emphasis on customer relationship building and servicing. This course focuses on theoretical and practical techniques used in selling goods and services in the International marketplace. This course provides the knowledge and understanding of key business to business (B2B) marketing principles and processes, and the methodology of applying the marketing drivers. The approach is analytical and managerial, and covers: understanding issues, tools, techniques and terminology; establishment, management, mining and analysis of customer databases; assessing customer valuation and establishing metrics; identifying, defining and understanding customer segments; estimating profitability; and designing targeted marketing campaigns and customer communications. Students will explore the nuances of selling to multiple buyers and complicated sales situations. and across Canada, providing students with flexible pathways to reach their academic goals. Topics like the triple bottom line, global warming, the product life cycle, and carbon neutral are covered. Now you need to decide which courses you want to take. The establishment of a market intelligence process in firms today is increasing at a rapid rate. V3M 5Z5, 1250 Pinetree Way The course addresses the role of marketing in the non-profit sector and explores the tools and techniques used in developing a marketing strategy, as well as a successful sales process. Video Game and Culture Club The first club on this list is the Video Game and Culture Club. Douglas offers the most bachelor?s degrees and post-degree programs of any college in B.C., and is noted for combining the academic foundations of a university with the career-ready skills of a college. 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